Fractional CMO: A cost effective solution for business growth
One of the core services we provide at Aquilo Marketing is a Fractional Chief Marketing Officer (CMO). Whilst the fractional model is well established in the US, it’s now on the rise here in the UK too.
So, what is a Fractional CMO and what are some of the benefits of this approach?
Many businesses struggle to justify the cost of a full-time, permanent CMO, especially in challenging economic times. However, this doesn't mean they have to forgo the expertise of a seasoned marketing leader. This is where a Fractional CMO comes in.
A Fractional CMO is a highly experienced marketing professional who works part-time or temporarily with businesses, providing them with senior-level marketing expertise "on demand". This provides companies with a flexible and cost-effective way to access the skills they need to drive growth and achieve their marketing objectives.
What are the benefits of a Fractional CMO?
Cost Savings: Businesses can access senior-level marketing expertise at a fraction of the cost of hiring a full-time CMO. You eliminate the need for hefty salaries and benefits, not to mention that you save on employer NI contributions, pension contributions, sick pay, and holiday pay. This is especially beneficial for small businesses, startups, or companies with limited budgets.
Flexibility: You can engage a Fractional CMO for the specific hours or days you require, allowing you to scale your marketing efforts up or down as needed. This is perfect for short-term projects, filling resource gaps, or covering periods of leave.
Expertise: Fractional CMOs bring a wealth of experience from working with multiple businesses across multiple sectors. They can provide specialised skills in areas like strategic planning, market expansion, branding, and lead generation. Businesses can also benefit from someone with a level of experience and expertise who they wouldn’t have been able to hire permanently
Objectivity: Fractional CMOs bring a fresh perspective to the business, free from internal politics or biases. This allows them to identify areas for improvement and implement solutions more effectively.
ROI Focus: Fractional CMOs are focused on delivering measurable results and demonstrating the ROI of your marketing investments. They can also help businesses optimize their marketing resources for greater impact and efficiency.
Faster Onboarding: You avoid a lengthy recruitment process and can quickly bring in an experienced marketing leader to start making an impact right away.
A Fractional CMO could be a game changer for your business. The current economic climate, with its focus on lean operations and maximising budget, further fuels the demand for this flexible and cost-effective solution.
If you are curious about how a Fractional CMO could benefit your business, get in touch!