INTRODUCING THE
AQUILO FRAMEWORK

Our Strategic Marketing Reviews are carried out using our unique Aquilo Framework which provides a holistic review of your marketing function and its effectiveness across Strategy, Resources, Operations and Delivery, deep diving into 18 dimensions through which we believe marketing can be optimised for growth. The framework provides a comprehensive review of the current situation, identifying both areas of strength and where improvements can be made to better drive growth. Findings inform our priority recommendations for your organisation, providing you with the basis of a roadmap with which to move forwards towards greater marketing optimisation.

The Aquilo Framework has been developed based on more than 20 years’ experience of leading and working within large global teams of marketing subject matter specialists for some of the best known financial and professional services brands in the world.

Aquilo’s experience of implementing significant transformational change in marketing and communications functions, of leading teams in increasingly changing, challenging environments and of maximising resources to deliver impact in tough economic climates, means our strategic reviews have a focus on optimising the resources you have as well as simply delivering better marketing.

Process 

The first part of completing your Strategic Marketing Review is to undertake a comprehensive discovery phase including:

  • A review of your existing strategy, plans and relevant documentation

  • A 2-hour workshop at your premises for key members of your team and the wider business

  • 4x deep dive interviews with key stakeholders

Using the information collected, we then assess your current marketing function and its effectiveness against each of the 18 dimensions of the Aquilo Framework, presenting our findings using an easy-to-follow traffic light system grading each dimension as an area of strength, scope to improve or a gap. We then use this information to inform our top 5 priority recommendations of areas to focus on to optimise your marketing for growth.

What you receive 

  • Summary one-pager showing at-a-glance the current strength of your marketing function against the 18 dimensions

  • A comprehensive report containing the detailed findings and initial ideas

  • Our top 5 recommendations based on which we believe will have the greatest impact and which should be tackled first based
    on your current situation

  • A follow up meeting to walk you through the findings and to answer any questions

Benefits of a Strategic Marketing Review

  • An independent review bringing objectivity and a fresh perspective

  • A holistic understanding of your current situation – both its effectiveness and the application of current resources

  • Clarity on your current areas of strength to double-down on

  • Identification of your gaps and areas requiring improvement

  • A prioritised, manageable list of recommendations to start you on your roadmap to greater marketing optimisation

Contact

For more information or to arrange your Strategic Marketing Review, contact Graham Ord on enquires@aquilomarketing.com or +44 (0)7845 953943.