BLOG

Graham Ord Graham Ord

Prioritise your time and never miss another deadline (possibly…)

To-do-list stressing you out? Feel like you never have time for the important stuff? Demands on your time feeling unmanageable?

Would you like to be able to manage your time better?

The key is to REALLY prioritise. To be ruthless about it and to build it into your everyday working habits.

We share some tips on how to better manage your time at work to help you stay calm and in control, including revealing Graham’s own secret method.

Read More
Graham Ord Graham Ord

3 must-haves when building your content strategy

Implementing a content-led marketing strategy can be a powerful way to demonstrate your expertise, build engagement and drive demand for your products and services.

Here are our 3 foundational bedrocks for building a well-executed content plan.

Read More
Graham Ord Graham Ord

Unleashing the power within: Why coaching leadership is crucial for success

Of Goleman’s six leadership styles, coaching has been found to be the least used, despite being shown to positively impact culture, performance and bottom line.

We explore the reasons for its neglect versus other leadership styles, and ask if its time for organisations to prioritise this style of leadership.

Read More
Graham Ord Graham Ord

My top tips to ensure your B2B marketing makes a measurable impact

B2B marketers have it hard! Operating under a unique set of challenges and balancing long sales cycles with short-term business pressures, means our contributions often go underappreciated.

Here are four practical steps to help you set up your B2B marketing efforts for measurable success and demonstrate your undeniable value to the business

Read More
Graham Ord Graham Ord

Understanding and overcoming Imposter Syndrome

Is Imposter Syndrome holding you back?

If you’re susceptible to imposter thoughts, remind yourself that it’s a normal part of being human. Even better, Imposter Syndrome can be overcome. It’s a sign you’re growing, and those nagging doubts can become fuel to achieving your goals.

Read our article for our 10 tips on how to overcome Imposter Syndrome and turn it into a superpower

Read More
Graham Ord Graham Ord

Mastering the pace: Unlock creativity through strategic slowness

Are you caught in a cycle of relentless busyness?

Is today’s fast-paced, technology enabled world negatively affecting the quality of work we’re producing, compromising the creativity and innovation that are essential to success? Particularly in sectors like marketing. And if it is, what can we do to reclaim our headspace and do something about it?

Read More
Graham Ord Graham Ord

Time to budget like a commercial marketer

It’s likely that most B2B CMOs and other marketing leaders will need to make their budgets go further next year. So rather than relying on budget increases to make more impact in 2025, think about becoming what B2B Marketing’s Propolis Community call a commercial marketer.

Here are 5 tips for how to approach your budgeting like a commercial marketer to help protect it and enhance your influence within the business too.

Read More
Graham Ord Graham Ord

How to create heroic brand stories (and find your role in them)

Brand storytelling is a marketing must-have. But there is a fundamental truth that many companies still overlook: You are not the hero of your brand’s story. Your customer is.

But why is storytelling so effective in engaging customers and how do you go about building your own heroic brand story?

Read More
Graham Ord Graham Ord

Doing less can be the answer to delivering more

Growth targets are getting ever more challenging and business expectations ever higher, so how can doing less possibly be the answer to the marketing function delivering more impact against the bottom line?

Throughout my career I’ve discovered that a less is more mindset focuses minds and resources on what will really drive growth and in turn, can deliver significantly better bang for your buck.

Here’s 5 ways how.

Read More
Graham Ord Graham Ord

Feeling left behind with AI marketing? 3 reasons not to panic.

AI is a huge buzzword in marketing right now. With the volume of noise about it, marketers could be forgiven for feeling confused and anxious about the future, all while simply trying to keep their heads above water in delivering the day-to-day for their businesses.

AI is here to stay and offers huge opportunity, so you cannot bury your head in the sand. However, here are 3 reasons why its not the time to panic if you're already feeling left behind.

Read More