TESTIMONIALS

Some comments from people we have worked with:

  • “Throughout our professional relationship, Graham has consistently demonstrated exceptional expertise in strategic planning and spearheading creative growth marketing initiatives that improved market presence. As a leader, Graham excels in motivating, mentoring and guiding his team towards success. His ability to foster a collaborative and dynamic work environment has led to a marked improvement in team performance and morale. Graham’s exceptional skills, strategic mindset and admirable personal qualities make him an invaluable asset to any organisation.”

    Yolanda Fernandez, EMEA Chief Marketing Officer, Aon.

  • "Graham is a great strategist, as well as a talented creative. He was also a great collaborator, and someone to bounce ideas off. While at Aon, he knew his internal clients, he knew our business and he knew how to engage the right stakeholder audiences with the best possible information. We had many successes together and our time working together was one of the favourite aspects of my time at Aon."

    Michael Marinello, Global Head of Communications - Payments, JPMorgan Chase & Co

  • “Graham offers a wealth of strategic marketing knowledge and senior leadership expertise but also has a down-to-earth, straightforward style which makes him a popular leader and a pleasure to collaborate with. Personally, I have always valued his counsel, and he made a great contribution in narrowing the gap between sales and marketing, to successfully meet challenging growth targets during our time working together.”

    Rob Michael, Head of Sales - London and Enterprise Clients UK, Aon

  • "Graham and I began to work together as Aon launched a unique global well-being product. His background was in pensions but he was an incredibly quick study on health and well-being. While my team had product knowledge we needed Graham’s deep expertise in marketing. He was brilliant! He developed a holistic marketing plan, with variations by global region. He worked closely with our vendor partners to make sure we and they delivered on the plan. When I left Aon in 2022, Aon was well-positioned in this space, thanks in a large part to Graham’s efforts."

    Jim Winkler, Chief Strategy Officer, Business Group on Health

  • "I initially worked with Graham at Capita as the business was seeking to grow its UK private sector pensions footprint. He was quick to apply sound marketing theory to the traditional environment of the pension administration market. He integrated the marketing function into a core element of the new business effort, resulting in numerous new business successes and business growth. We subsequently worked together at Aon where Graham’s experience grew substantially with exposure to the wider employee benefits and HR market and into other jurisdictions, always with a keen eye on delivering solutions which result in growth. Graham is quick to apply himself to new sectors and products, applying his marketing experience and commercial talents to deliver positive, successful outcomes and return on marketing investment."

    Derek Meldrum, Director - Client Relationship Management, WTW

  • “I worked with Graham for many years at Aon. He stands out by having an innate understanding of the business’s objectives, and used those to design and deliver action plans that were tailored to those goals. He pushed the boundaries with our marketing activity to implement new approaches, not being afraid to challenge the accepted way of doing things, leading to continual incremental improvement. And he's a great guy to work with!”

    Matthew Arends, Head of UK Retirement Policy, Aon

  • "Graham continuously demonstrated his ability to navigate complex and challenging situations while delivering measurable impact for the firm. He embraced challenging situations with poise and humour. He was an incredible colleague and leader, earning respect across all levels of the firm."

    Sinead McEvoy, Global Head of Client Experience, Aon

  • "Graham has the rare quality of being able to lead with compassion, respect and an ability to keep the balls in the air! He is a strategic thinker, a great problem solver, and most importantly he makes things happen. Graham thinks simultaneously about the big picture, the micro picture, and the people in the mix, and can navigate organisational politics to get cut through and maintain relationships throughout. As a mentor and a coach, Graham is both challenging and supportive, and above all always had my back. He is a wonderful person to work with."

    Laura Poulton, UK Growth Marketing Leader, Aon

  • "I worked very successfully with Graham in Capita Pensions Solutions and had no hesitation in making him my first recruit when I moved to Aon. Graham has a great knowledge about marketing but also a real understanding of the pensions industry. More importantly for me, Graham understands how marketing and sales should work together collaboratively for the benefit of the business. He was always one of the first people I would go to when needing inspiration or ideas and came up with some great, innovative, initiatives that helped our success enormously. And it almost goes without saying, a great guy and pleasure to work with."

    Colin Hamilton, Sales Director, Aptia Group

  • “I worked with Graham in his role as Aon UK CMO where he led transformational change of the operating model to better serve the business and introduce Aon’s new brand. Graham delivered major efficiencies across the marketing operation while delivering more to the business. A number of his initiatives we looked to adopt in Asia Pacific.”

    Stephen Dabney, Asia Pacific Chief Marketing Officer, Aon

  • “Graham is a highly experienced marketing leader. He is very focused on commercial outcomes and skilfully engages colleagues to achieve the required business goals. Graham is also great fun to work with.”

    Matthew Alcott, UK Chief Commercial Officer, Aon

  • “Graham and I have worked together across various roles for well over a decade. What sets Graham apart from other leaders is his pragmatism in an ever complex and rapidly changing environment. He leads with a people first mindset which is rare commodity and allows those around him to have the autonomy to grow, take ownership and accountability. Graham can take on a plethora of challenging strategic situations and make sense of them in his own professional but personable style. On a personal level, Graham has been as a mentor, counsellor, and trusted advisor over the time we have worked together. He sees the potential in people and encourages personal growth above and beyond his own. As a marketing and business leader Graham is in a class of his own!”

    Melissa Nelson, Growth Marketing Leader – HR & Pensions Buyers, Aon

  • “I feel privileged to have worked as part of Graham’s leadership team. Graham is a natural and inspiring leader, strategic with his eye firmly on the deliverables required, but also excels in motivating and mentoring his team to succeed. Graham is a highly experienced CMO who isn’t afraid to challenge the status quo and brings new ideas to the table. Graham is a team player, builds relationships easily with internal and external stakeholders and is hugely respected by his colleagues.”

    Nicola Collins, UK Head of Events, Aon

  • "I've enjoyed working with Graham for over 17 years and on a huge range of strategies and creative marketing and communication programmes. His ability to see the big picture and then delve into what's required operationally to bring that to life is impressive. From benefits and pensions to wellbeing, specific markets or global application, he's experienced in all of it! A real joy to work in partnership with and an ability to cut through the complexity and articulate simply a great proposition. A pleasure to be around and work with."

    Gemma McGrattan, Co-Founder & Director of employee engagement creative consultancy

  • "Graham is a consummate marketing professional who leads from the front. His strategic and tactical expertise would benefit any firm seeking marketing to drive their growth agenda. Graham has an admirable ability to skillfully connect and collaborate with all management levels to deliver their marketing objectives. I have had the pleasure of working closely with Graham for 10+ years and would highly recommend his capabilities."

    David Bogg, Chief Marketing Officer - Risk Capital, Aon

  • "I had the pleasure of working with Graham over the span of several years and several of his roles at Aon. Graham is a leader you could always count on for thoughtful insights and a clear focus on outcomes, along with the ability to pivot in the face of change when needed … even if that meant confronting how to do more with less. He’s someone who gains the respect of all those he works with, and truly earns it."

    Kim Isele, Vice President Marketing Operations, Aon

  • "I've worked with, and latterly for, Graham for over 15 years. Graham is an excellent leader, who gives his team the space and confidence to grow, while providing expert guidance. He is also an excellent, strategic marketing thinker. Graham is a creative, people-oriented, highly resilient leader who never takes his eye off business goals, delivering marketing results while also building a loyal team. I would highly recommend Graham either as an employee or a consultant/partner - he would add value to any organisation."

    Sara Lane, EMEA Content Leader, Aon

  • “I had the privilege and pleasure to work with Graham. His Leadership skills and Marketing know how are second to none. From the very start of his tenure as CMO, he made things happen. Projects or aspirations became reality as he worked through the significant requirements of such a big role. From Lead Generation, ABM, Compliance, Campaign Management or Budget Management, Graham's drive, determination and people management skills ensured activities (aligned with Growth and Sales Plans) progressed to successful resolution. Graham can make an immediate positive impact for any company with ambitions to grow, with his depth of understanding and expertise.”

    Mike Powell, Growth Marketing Leader – Finance Buyers, Aon

  • "Graham is a skilled and strategic marketing professional who leads with a high degree of emotional intelligence. He excels at motivating and engaging individuals and teams, moving everyone in the same direction, focused on common goals and business outcomes. He has driven transformational change, aligned to an evolving business strategy."

    Donna Mirandola, Chief Marketing Officer - Growth Marketing, Aon