The first step would be to arrange a no obligation meeting – either face to face perhaps over coffee or via Teams. If we’ve not worked together before this is simply to begin to get to know each other and develop a relationship. During the meeting, I’d seek to understand your business goals and challenges and more about your current marketing operation.

From here, together we can start to build out a picture of some of the areas that would help you optimise your marketing strategy, overcome challenges and increase your impact on growth. This may be quite a simple organic process done through conversation or we can carry out a Strategic Marketing Review using the Aquilo Framework.

Once we have a clear understanding of your priorities, we will provide you with an estimated cost to carry out the work for your consideration.  

A fractional CMO is essentially a part-time senior leader who works on a contract or consultancy basis, coming into the organisation for typically no more than 3 days each week, to offer a fresh pair of eyes, strategic insights and operational ideas. The value-add they provide comes at a fraction of the cost of a full-time, permanent CMO.

Why hire a fractional CMO?

·       You may not be ready or able to justify the cost of a full-time permanent leader

·       Less commitment, mitigating hiring risk

·       Avoid a lengthy recruitment process

·       Access to a specialist skillset you may not have

·       You don’t have to pay employers NI contributions, pension contributions, sick pay or holiday pay

·       You can benefit from someone with significant experience and ability who you may not have been able to hire full-time or permanently

·       A fractional CMO can provide high-impact solutions in a short amount of time

·       Hiring someone who is one step removed from company culture or internal politics can provide solutions to problems that are challenging to solve internally

·        Gain a fresh pair of eyes and new ideas

Graham's motivation for leaving behind a full-time CMO role to embark on a career as a consultant was to spend time doing the things he most enjoys – using his 20+ years of marketing and leadership experience to help lots of different marketing leaders in lots of different organisations to solve their marketing challenges and to thrive in their roles. He can offer you a fresh perspective, strategic insights and hands-on experience to quickly lighten your load, expanding your bandwidth to help you move forward faster and with greater confidence.

Let’s have a conversation about how we might be able to help you!

In addition, over the years we have built up a network of trusted specialist marketing and communications associates that can be called upon “on demand” to support the execution of any element of your marketing programme and Graham will oversee delivery as required. This includes integrated campaigns, conferences and events, digital marketing services, thought leadership and content creation, media relations, internal communications, creative and design and collateral creation (including video, podcasts and product information).

This is the beauty of working with a fractional CMO or consultant! Any organisation needing outside specialist guidance to help them on their business or career growth journey can access Graham's extensive business experience and marketing knowledge, on a totally flexible basis that works within your budget.

This can range from a one-hour mentoring or coaching session once a month, right up to a long-term engagement 3 or 4 days a week.